It is undeniable to recognize that, even in the current days, there are ignorance, distrust and fear in relation to Digital Printing.

In the future the graphs will receive the content creators' brute information. It won’t matter the media, they will have to assist and to present solutions to their customers. The dynamics of the demand requests new roads to reach the right person, in the right moment and in the right format. The graph of the future should facilitate that dynamics. Sensibility and synergy are obligatory words in the glossary of the digital globalization.

There is who sees in the intuition and in the administration of talents a different point to be considered. The graphic industry developed of the "operation concept and supervision of machines" for an industry of services, where the marketing and the communication with the customer are indispensable. Change is synonymous of survival and today an obligation of the day by day of our companies.

The destiny of the graphic industry is interlinked to the destiny of the suppliers.

It will be for the Internet that the successful manufacturers of equipments will commercialize, to train, to distribute, to give support, to communicate and negotiate with customers and suppliers. For the companies in the area of communication businesses and their customers, there is less value in the mass communication and more in the personalization.

In the future, the impression won't be one more choice of the sender, but a choice of the addressee. The functions of previous-impression, impression and pos-impression will become more and more automated and executed through nets. Traditionally, the graphic industry based at the mass market has been part of the "execution" category, and its success, frequently, it is due to the volume.

We needed to be capable to imagine as the printed product can become a product with aggregate value. The global volume of printings may fall, but the value of each product should increase. Some graphs will continue to be organizations of wide climbs extremely efficient.  Other, though, they will need to create a vertical solution, incorporating the administration of data, the design and the layout, the production, becoming like this a business with joined value.

The digital graphic product is not a contestant of the offset.   The digital printing complements and it enlarges the possibilities of the process offset. To know how to use it, is a challenge of love and hate that took care of the graphic industry.

The text formatted with base in the work www.abigraf.org.br.